We've been building WordPress tools since 2012
SiteOrigin is a small, independent WordPress studio. We create powerful themes and plugins and give them away for free — because we believe everyone deserves great tools, regardless of budget.
How It Started
A WordPress studio with an unusual business model
SiteOrigin started in 2012 with a simple idea: build professional-grade WordPress tools and give the core experience away for free. The plugins were fully functional without paying a cent, and premium addons offered extra features for those who wanted them.
The logic was simple. If the tools were genuinely good, people would use them. And if enough people used them, some would choose to pay for premium addons and priority support. It was a bet on quality over gatekeeping — and it worked.
What began as a collection of free WordPress themes grew into a full suite of site-building tools: a drag-and-drop page builder, a library of 28+ widgets, a visual CSS editor, and a family of clean, well-coded themes. Today, those tools are active on over half a million WordPress sites, with more than 109 million plugin downloads.
Our Journey
Key moments along the way
The First Theme
SiteOrigin was founded with a simple goal: make beautiful WordPress themes and give them away for free. Our early themes proved there was a massive appetite for quality, free WordPress design.
Page Builder Is Born
We launched Page Builder by SiteOrigin, one of the first free drag-and-drop page builders for WordPress. It let anyone create custom layouts without touching code, and it took off fast.
Widgets Bundle Ships
To complement Page Builder, we released the Widgets Bundle, a growing collection of modular widgets for sliders, forms, maps, and more. Built on a single framework, every widget works everywhere.
Premium & CSS Editor
We introduced SiteOrigin Premium, offering optional addons and priority support for users who wanted more. The same year, our visual CSS Editor launched, letting anyone customize their site without writing code.
Community Milestone
Our support forum surpassed 29,000 resolved threads, a testament to the community we'd built. Free users got the same attention as paying customers. Support satisfaction hit 98%.
Still Building
Over 14 years in, SiteOrigin plugins have been downloaded more than 109 million times. We're still independent, still free-first, and still shipping updates every month.
What We Believe
Principles that guide every line of code
These aren't marketing slogans. They're the decisions we make every day when building our tools.
Free First, Always
We release everything we create for free, giving you the option to pay for a premium upgrade if you like what we do. Core features are never crippled or gated behind paywalls.
Lightweight by Design
Our plugins generate clean, minimal HTML. No inline style bloat, no excessive JavaScript. Your site stays fast because we respect every kilobyte.
No Lock-In
Your content stays yours. Deactivate our plugins and your work degrades gracefully, never catastrophically. We never hold your pages hostage.
Open Source
All our plugins are GPL-licensed and developed openly on GitHub. We welcome community contributions, bug reports, and feature ideas.
Built to Last
14+ years of continuous updates. Monthly releases, WordPress compatibility patches, and new features, all delivered reliably. We're not going anywhere.
By the Numbers
The kind of numbers you earn, not buy
What We Build
A complete WordPress toolkit
Four free plugins, a family of themes, and an optional premium layer. Everything works together.
Page Builder
The plugin that started it all. Drag-and-drop page layouts with live editing, revision history, and clean HTML output. One of the first free page builders for WordPress, and still one of the most trusted — with over 500,000 active installs.
Widgets Bundle
28+ professional widgets built on a single, rock-solid framework. Sliders, forms, maps, carousels, and more — all free, all optimized for performance.
SiteOrigin CSS
Point, click, and customize any WordPress theme. A visual CSS editor with live preview and code-completion — no developer tools required.
100K+ active installsWordPress Themes
Clean, responsive themes designed to work seamlessly with Page Builder. Vantage, Corp, Unwind, and more — all free, all actively maintained.
Browse all themesSiteOrigin Premium
43 addons that extend everything we build — parallax sliders, video backgrounds, lightboxes, WooCommerce templates, and fast email support. One subscription, multiple sites.
From $29/yearBuild something great with us
Join the hundreds of thousands of WordPress users who build their sites with SiteOrigin. Start free, stay free, and upgrade only if you want to.