About SiteOrigin

We've been building WordPress tools since 2012

SiteOrigin is a small, independent WordPress studio. We create powerful themes and plugins and give them away for free — because we believe everyone deserves great tools, regardless of budget.

109M+
plugin downloads
500K+
active WordPress sites
98%
support satisfaction
14+
years of development

How It Started

A WordPress studio with an unusual business model

SiteOrigin started in 2012 with a simple idea: build professional-grade WordPress tools and give the core experience away for free. The plugins were fully functional without paying a cent, and premium addons offered extra features for those who wanted them.

The logic was simple. If the tools were genuinely good, people would use them. And if enough people used them, some would choose to pay for premium addons and priority support. It was a bet on quality over gatekeeping — and it worked.

What began as a collection of free WordPress themes grew into a full suite of site-building tools: a drag-and-drop page builder, a library of 28+ widgets, a visual CSS editor, and a family of clean, well-coded themes. Today, those tools are active on over half a million WordPress sites, with more than 109 million plugin downloads.

Our Journey

Key moments along the way

2012

The First Theme

SiteOrigin was founded with a simple goal: make beautiful WordPress themes and give them away for free. Our early themes proved there was a massive appetite for quality, free WordPress design.

2013

Page Builder Is Born

We launched Page Builder by SiteOrigin, one of the first free drag-and-drop page builders for WordPress. It let anyone create custom layouts without touching code, and it took off fast.

2014

Widgets Bundle Ships

To complement Page Builder, we released the Widgets Bundle, a growing collection of modular widgets for sliders, forms, maps, and more. Built on a single framework, every widget works everywhere.

2016

Premium & CSS Editor

We introduced SiteOrigin Premium, offering optional addons and priority support for users who wanted more. The same year, our visual CSS Editor launched, letting anyone customize their site without writing code.

2020

Community Milestone

Our support forum surpassed 29,000 resolved threads, a testament to the community we'd built. Free users got the same attention as paying customers. Support satisfaction hit 98%.

2026

Still Building

Over 14 years in, SiteOrigin plugins have been downloaded more than 109 million times. We're still independent, still free-first, and still shipping updates every month.

What We Believe

Principles that guide every line of code

These aren't marketing slogans. They're the decisions we make every day when building our tools.

Free First, Always

We release everything we create for free, giving you the option to pay for a premium upgrade if you like what we do. Core features are never crippled or gated behind paywalls.

Lightweight by Design

Our plugins generate clean, minimal HTML. No inline style bloat, no excessive JavaScript. Your site stays fast because we respect every kilobyte.

No Lock-In

Your content stays yours. Deactivate our plugins and your work degrades gracefully, never catastrophically. We never hold your pages hostage.

Open Source

All our plugins are GPL-licensed and developed openly on GitHub. We welcome community contributions, bug reports, and feature ideas.

Support That Cares

Over 29,000 support threads resolved with a 98% satisfaction rate. Free users get real help, not canned responses pointing to premium upgrades.

Built to Last

14+ years of continuous updates. Monthly releases, WordPress compatibility patches, and new features, all delivered reliably. We're not going anywhere.

By the Numbers

The kind of numbers you earn, not buy

109M+
Plugin downloads
500K+
Active WordPress sites
98%
Support satisfaction
29K+
Forum threads resolved
4.8 stars on WordPress.org
14+ years of continuous development
43 premium addons

Build something great with us

Join the hundreds of thousands of WordPress users who build their sites with SiteOrigin. Start free, stay free, and upgrade only if you want to.

Free forever
No account required
Open source (GPLv2)
Works with any theme